by graham@customerresults.com | Nov 28, 2023 | Customer Centricity, customer experience, Customer Experience Management (CXM), Customer First Culture & Mindset, CX, CX Applied, CX Transformation
At the risk of getting an onslaught of ‘feedback’ this is a topic that comes up every few days. It came up again today in an educational forum so I thought I would share the lens that I have carried around for years so I can say .. “here is a link to my...
by graham@customerresults.com | Dec 18, 2020 | COVID-19, customer experience, customer journey map, customer persona, CX, CX Business Case, CX Listening, cx metrics, CX ROI, CX Transformation, Partners
Research shows that 70% of Digital Transformation investments fail to deliver on their committed business case. And those that do succeed are captured by less than half of companies or 15%. What differentiates winners and losers is not whether the technology works but...
by graham@customerresults.com | Oct 26, 2020 | COVID-19, CX, CX Applied, CX PDFs, CX ROI, CX Science, CX Science PDFs, CX Transformation, digital transformation, VoA, vob, voc
What is the most important thing to do to be a customer centric, customer obsessed, high performing organization (or an employee centric one)? Simple: Listen to your Customers (and Employees), understand what they are telling you and act on it to continuously improve....
by graham@customerresults.com | Mar 18, 2020 | COVID-19, customer experience, customer journey map, customer persona, CX, CX Business Case, CX Listening, cx metrics, CX ROI, CX Transformation
This discussion is part of a forum at CXPA.org .. click here to see the CX community responses, So I was in a (virtual) meeting with a client this morning talking about CX all up, Experience Improvement, Measurement, Governance, Strategy, Operating Models, Experience...
by graham@customerresults.com | Nov 25, 2019 | customer experience, CX, cx metrics, CX Program Office, CX Transformation
It’s always nice as the year draws to a close to think about what is changing in CX as we move from year to year. In 2019 CX (and EX which is encompassed by the fast emerging AX = Audience Experience term) has continued to rise in importance as a key business outcome...
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