by graham@customerresults.com | Aug 17, 2012 | Uncategorized
For years we in the customer experience world have been obsessed with calculating Propensity To Buy (P2B). For those not steeped in the technique this P2B means “the likelihood that a prospect or customer will buy or transact with us under specific circumstances”...
by graham@customerresults.com | Aug 13, 2012 | Uncategorized
As we approach the one month anniversary of Stephen Coveys’s passing on July 16th 2012 I have been rereading “7 Habits” and thinking a lot about him. I first read “7 Habits” in 1992 shortly after I moved to the USA and have been a believer in the principles ever...
by graham@customerresults.com | Aug 2, 2012 | Uncategorized
The latest frontier of Customer Experience Analytics coming soon to a data source near you. Psychographics (def) – The use of demographics to study and measure attitudes, values, lifestyles, and opinions, as for marketing purposes. (used with a pl. verb) The...
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