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Is Customer Lifetime Value (CLV) driven by Care more than Sales or Marketing

by graham@customerresults.com | Apr 21, 2015 | Uncategorized

While the CMO rightly increasingly “owns the customer” in many companies, what all the research shows really defines the customer’s perception of Lifetime Customer Value is the ongoing Care Experience. That’s right the Customer’s...

Is Customer Lifetime Value (CLV) driven by Care more than Sales or Marketing

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