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KYC / KYM – Know Your Customer / Know Your Market .. “we are not sure we deeply understand who our customer is anymore” – 7 CX Leadership Action Items From Last Night

KYC / KYM – Know Your Customer / Know Your Market .. “we are not sure we deeply understand who our customer is anymore” – 7 CX Leadership Action Items From Last Night

by | Nov 9, 2016 | customer experience, customer journey map, customer persona, digital experience, digital transformation, KYC

One of my fave quotes “it ain’t what you know that will git ya’, it ain’t what you don’t know that will git ya, it’s what you know that ain’t so” Mark Twain Last night was one of the best examples of this quote since .. well .. Brexit … a few months ago. One of...