While the biggest companies seem to start their Q4 budget season preparations in July these days many large companies and most mid-sized and smaller are really kicking up the frenzy right now. In the Digital Transformation and Customer / Employee / Business Partner Experience world here are the top 7 things we are hearing from our clients:
- How have your customer’s expectations changed ? Tune up your personas and journey maps using design thinking and experience blueprint workshops – Another year of competitive experiences foreseen and unforeseen , new devices from Apple, Samsung (!), next year more of the same, what are the key initiatives you need to focus on with the greatest ROI?
- How have the technology capabilities changed ? Create business case hypotheses and scenarios – Whether innovative startups or mature companies, capabilities have evolved further and previous innovations are now proven and stable and more are coming in 2017. Digital Experience Platforms, Better Data and Analytics, IOT/IOE, AR/VR (Hololens and Rift especially), Digital Integration & API’s.
- How are your current 2016 projects going ? Your staff and vendors are unlikely to tell you the truth. A quick 1-2 week review can tell you a lot about changes you need to make to hit your 2016 commitments and align yourselves for 2017.
- How to spend excess money for maximum value ? Yes I know it is shocking but some executives really have this problem. Money left over in this year’s budgets they will lose on Dec 31st and no one is going to lower next year’s targets. A quick targeted 3 day workshop now can deliver results that will pay 10X in 2017.
- How to stop spend to avoid budget overruns? That too, as many companies are staring at budget shortfalls and need to “stop the bleeding” fast. Fast crisis workshops to understand the impact of the decision independent of political self interest are important.
- The Big Aha ! What was your big aha for 2016. What will be the big Aha for 2017. What happened you expected and what did you not expect. To (mis)quote Mark Twain “It aint what you don’t know that will kill you, it ain’t what you know .. it’s what you know that ain’t so”
- What changes should your service providers / partners make for 2017 ? Companies with really tight strategic partner relationships are driving this conversation looking to spend November and December talking about what should be and will be new in 2017. What services, what new technologies and technology partnerships, what new innovations. What changes in personnel and delivery model.
Contact us at contact@customerresults.com or visit our web page at www.customerresults.com if you want to join the revolution.
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