The following is the draft table of contents for the Customer Results Workbook .. tell us what you think here or at our community page .. it is very rough
- Why Customer Results Management (CR2M) Vs Customer Relationship Management (CRM)
- Workbook Vs Textbook Vs Community Primer.
- Customer Results Management (CR2M) Assessment
- Wanted Chief Customer Advocate – Dead Or Alive.
- Customer Results Strategy & The Customer Experience.
- Marketing.
- Sales.
- Service.
- Supply & Distribution.
- Business Partner Relationship Management
- Loyalty StrategyContact Center, Interaction Center or No-Center-Center.
- Contact Center, Interaction Center or No-Center-Center.
- Social CRM…
- Customer Touchpoints, Touchpoint Events & Channel Management
- Customer Lifecycle Management
- Collaboration & Interaction Strategy.
- Collaboration Infrastructure To Transform Productivity.
- Management & AnalyticsAsking The Customer – Voice Of The Customer, Customer Surveys and Other Approaches.
- Asking The Customer – Voice Of The Customer, Customer Surveys and Other Approaches
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