Customer Results Book Table Of Contents Released

The following is the draft table of contents for the Customer Results Workbook .. tell us what you think here or at our community page .. it is very rough

• Why Customer Results Management (CR²M) Vs Customer Relationship Management (CRM)
• Workbook Vs Textbook Vs Community Primer.
• Customer Results Management (CR²M) Assessment
• Wanted Chief Customer Advocate – Dead Or Alive.
• Customer Results Strategy & The Customer Experience.
• Marketing.
• Sales.
• Service.
• Supply & Distribution.
• Business Partner Relationship Management
• Loyalty StrategyContact Center, Interaction Center or No-Center-Center.
• Contact Center, Interaction Center or No-Center-Center.
• Social CRM…
• Customer Touchpoints, Touchpoint Events & Channel Management
• Customer Lifecycle Management
• Collaboration & Interaction Strategy.
• Collaboration Infrastructure To Transform Productivity.
• Management & AnalyticsAsking The Customer – Voice Of The Customer, Customer Surveys and Other Approaches.
• Asking The Customer – Voice Of The Customer, Customer Surveys and Other Approaches