by graham@customerresults.com | Jul 7, 2017 | customer experience, customer journey map, customer persona, digital experience, digital transformation, goto market strategy, marketing strategy, vob, voc
Maybe it is because folks are heading into the start of 2018 corporate planning and budgeting season as summer moves on but the past 4 weeks seem to have been inundated with conversations that all revolve around the same key topics How can we address? ‘We think our...
by graham@customerresults.com | Apr 11, 2017 | 2017, customer experience, customer journey map, customer persona, digital experience, digital transformation
The competitive race to deliver on escalating customer experience demands is nothing less than a war. A war whose ‘weapons’ have become standardized, Persona Models, Audience Definitions, Customer Journey Maps, Customer Experience Blueprints, Roadmaps, Metrics such as...
by graham@customerresults.com | Mar 14, 2017 | customer experience, customer journey map, customer persona, digital transformation
We have seen a massive uptick in interest in Customer Journey Maps (and associated persona and auctioning models) by technology professionals in the last 6 months. Tech professionals who “no habla customer” and are talking to business leaders who...
by graham@customerresults.com | Jan 23, 2017 | Uncategorized
Are you a Design Thinking fan ? (maybe stronger than a fan you are a Design Thinking evangelist) We are also and have taken Design Thinking processes and concepts and applied them to Customer Experience Strategy & Design, or was it we took Customer...
by graham@customerresults.com | Dec 20, 2016 | 2017, customer experience, Digital Disruptoion, digital experience, digital transformation, roboadvisors
The Digital Revolution continues to accelerate. New Digital Operating Models (DOM’s) leveraging the latest in Digital Experience, Data & Analytics, Digital Integration and Infrastructure are evolving rapidly. IOT/IOE, Virtual & Augmented Reality, API...
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