Winning The CX War With CXSWAT – Customer Experience Specialists With Added Tools

Winning The CX War With CXSWAT – Customer Experience Specialists With Added Tools

The competitive race to deliver on escalating customer experience demands is nothing less than a war. A war whose ‘weapons’ have become standardized, Persona Models, Audience Definitions, Customer Journey Maps, Customer Experience Blueprints, Roadmaps, Metrics such as...
KYC / KYM – Know Your Customer / Know Your Market .. “we are not sure we deeply understand who our customer is anymore” – 7 CX Leadership Action Items From Last Night

KYC / KYM – Know Your Customer / Know Your Market .. “we are not sure we deeply understand who our customer is anymore” – 7 CX Leadership Action Items From Last Night

One of my fave quotes “it ain’t what you know that will git ya’, it ain’t what you don’t know that will git ya, it’s what you know that ain’t so” Mark Twain Last night was one of the best examples of this quote since .. well .. Brexit … a few months ago. One of...