by graham@customerresults.com | Apr 11, 2017 | 2017, customer experience, customer journey map, customer persona, digital experience, digital transformation
The competitive race to deliver on escalating customer experience demands is nothing less than a war. A war whose ‘weapons’ have become standardized, Persona Models, Audience Definitions, Customer Journey Maps, Customer Experience Blueprints, Roadmaps, Metrics such as...
by graham@customerresults.com | Mar 14, 2017 | customer experience, customer journey map, customer persona, digital transformation
We have seen a massive uptick in interest in Customer Journey Maps (and associated persona and auctioning models) by technology professionals in the last 6 months. Tech professionals who “no habla customer” and are talking to business leaders who...
by graham@customerresults.com | Dec 20, 2016 | 2017, customer experience, Digital Disruptoion, digital experience, digital transformation, roboadvisors
The Digital Revolution continues to accelerate. New Digital Operating Models (DOM’s) leveraging the latest in Digital Experience, Data & Analytics, Digital Integration and Infrastructure are evolving rapidly. IOT/IOE, Virtual & Augmented Reality, API...
by graham@customerresults.com | Nov 9, 2016 | customer experience, customer journey map, customer persona, digital experience, digital transformation, KYC
One of my fave quotes “it ain’t what you know that will git ya’, it ain’t what you don’t know that will git ya, it’s what you know that ain’t so” Mark Twain Last night was one of the best examples of this quote since .. well .. Brexit … a few months ago. One of...
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