Customer Centricity vs Experience vs Experience Management

Customer Centricity vs Experience vs Experience Management

At the risk of getting an onslaught of ‘feedback’ this is a topic that comes up every few days. It came up again today in an educational forum so I thought I would share the lens that I have carried around for years so I can say .. “here is a link to my...
Why Product Managers Love Journey Maps (From a student briefing session June 2023)

Why Product Managers Love Journey Maps (From a student briefing session June 2023)

The Product Manager function in the organization Typically organizational analysts tend to refer to challenges from the function or role.  We have found it more impactful and helpful to think about it from the point of view of the person (not least because the CX...