by graham@customerresults.com | Jun 8, 2020 | COVID-19, CX, CX Applied, CX PDFs, CX ROI, CX Science PDFs, Partners
With investment in digital transformation exploding to >$2t in 2020, research leaders have confirmed that 70% of all digital transformation projects will fail to meet expectations and deliver on required ROI. In fact it is even more ‘pointed’ because...
by graham@customerresults.com | Jun 4, 2020 | COVID-19, CX, CX Applied, CX PDFs, CX ROI, CX Science PDFs
More companies every day are committing to Customer Experience (CX) and Experience Management (XM) as disciplines to deliver and sustainimproved business performance. This is most visible as more companies hire and appoint VP’s and Directors of CX. We are purpose...
by graham@customerresults.com | May 7, 2020 | COVID-19, CX, CX Applied, CX PDFs, CX ROI, CX Science PDFs
Companies do not invest in CX because it is fun, they don’t invest in it because the techniques are interesting or thought provoking or produce beautiful models. Companies invest in CX because it delivers business outcomes. And that means applying CX techniques...
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