With ever more pressure on Customer Experience (CX) professionals to deliver measurable, predictable business results at scale one of the most important success factors is the CX technology you use, a subset of your enterprise technology architecture often referred to as your CX Tech Stack. This companion guide to our CX Tech Selection Guide describes the three key ‘layers’ of the CX Tech Stack; Design, Execution and Measurement & Improvement and where ~50 of the leading solution brands fit within the overall CX Tech Stack.

Customer Results has been helping our clients strategize, design and activate world class experiences for 10 years and our principals have been at the forefront of the Digital Customer revolution for 22 years and delivering technology, process and organizational transformation in Marketing, Sales and Service for 35 years. Customer Results has been the secret CX sauce for those 10 years providing CX approaches and people for consultants, systems integrators, BPO’s, agencies and technology companies you know.

Delivering CX ROI and business results requires adding resources to your own CX staff. Whether teams of CX Specialists With Added Tools (CXSWAT), periodic CX Clinics to leverage deep CX experience, CX Audits to check whether you are on path on your projects or elevating CX Maturity or simply retaining CX Staff to supplement your teams we provide low cost, easy to consume services to support you on your CX journey. We provide these services to our end clients and also  to technology providers, agencies, consultancies, BPO’s and systems integrators. Experienced CX help customized, contextualized and personalized the way you need it through our CX Success Assurance.

CX is the discipline of delivering world class Experiences to Customers, Employees and Partners. Since its inception around 2000 CX has been considered an Art, delivered by scarce and expensive experts using mystical techniques. Today the C Suite of every company believes CX drives business performance. It is time for CX as a repeatable, investable, predictable, improvable Science.

AI research is highly technical and specialized, and is deeply divided into subfields that often fail to communicate with each other. Some of the division is due to social and cultural factors: subfields have grown up around particular institutions and the work of individual researchers. AI research is also divided by several technical issues. Some subfields focus on the solution of specific problems. Others focus on one of several possible approaches or on the use of a particular tool or towards the accomplishment of particular applications.

With technology platforms critical to CX Success and hundreds if not thousands of CX platform solutions in today’s market
this straightforward guide helps CX leaders select the right enhancements to your CX Tech Stack especially today’s hot VoC and EFM and CX Analytics solutions.