If extreme Promotion is Advocacy what do you call an extreme Detractor .. a Protestor ? a Militant ?

If extreme Promotion is Advocacy what do you call an extreme Detractor .. a Protestor ? a Militant ?

We have been working with a client that has been measuring customer satisfaction and relationship perceptions for 8 years. They recognize that NPS as a “score’ does not really help with driving specific actions but it is highly informative and most importantly...
What Awaits Customer Experience in Financial Services  in 2021 – the Year of Hope

What Awaits Customer Experience in Financial Services in 2021 – the Year of Hope

AlternaCX, Graham Clark of Customer Results and Michelle Spraul of Delta Swan discuss XM in the pivot to the year of hope for banking and financial services. 2021 has become a year of hope and recovery. Over the past year, we’ve all witnessed how customer expectations...