2012 Megan Burns Of Forrester Research provides the best research we have seen on how Customer Experience Optimization and related Customer Experience Maturity Indices (CXi) are rapidly emerging as a “C” level obsession

A few months ago Megan Burns of Forrester Research launched a webinar and white paper on “The State Of Customer Experience, 2012”. We want to ensure all in our community pay attention to what she is doing (if you want to watch it click below, it is well worth the...

Customer Experience Optimization Delivers Happy & Profitable Customers –The Virtuous Circle Of Customer Analytics Tools Moving Data To Information And Applies Behavioral Models To Identify Next Best Action (NBA) And Drive Improved Customer Results And Business Outcomes

So I am sitting in the lounge at Boston’s Logan Airport last week (home of the Red Sox, Bruins and of course Harvard) when I mention that some of the folks I met with were at the General Catalyst Partners venture conference this year and had seen Jessica Alba present...