If extreme Promotion is Advocacy what do you call an extreme Detractor .. a Protestor ? a Militant ?

If extreme Promotion is Advocacy what do you call an extreme Detractor .. a Protestor ? a Militant ?

We have been working with a client that has been measuring customer satisfaction and relationship perceptions for 8 years. They recognize that NPS as a “score’ does not really help with driving specific actions but it is highly informative and most importantly...
CX Challenges Survey 2021

CX Challenges Survey 2021

Our 3rd annual CX Challenges Report in 2021 this year of COVID hope and recovery​ The discipline of CX comprises the approaches, frameworks, methods, techniques and tools of delivering attention getting and loyalty building and maintaining ‘Digital First But Not...
CX Applied: 238 Questions Across 12 Capability Areas To Help Build, Assess & Maximize VoC / EFM / EX / XM ROI

CX Applied: 238 Questions Across 12 Capability Areas To Help Build, Assess & Maximize VoC / EFM / EX / XM ROI

What is the most important thing to do to be a customer centric, customer obsessed, high performing organization (or an employee centric one)? Simple: Listen to your Customers (and Employees), understand what they are telling you and act on it to continuously improve....
VoC Market Leader Inquba Posts Must See Free Webinar ‘From Customer Journey Mapping To Journey Orchestration”

VoC Market Leader Inquba Posts Must See Free Webinar ‘From Customer Journey Mapping To Journey Orchestration”

If you don’t know why Gartner ranks our partner Inquba in the top tier of Customer Experience Measurement and Voice of the Customer platforms you should watch this webinar that describes the fundamental philosophical underpinning of their belief that all CX...
Download Free CX Science Intro (Published By Customer Results .. Finally!)

Download Free CX Science Intro (Published By Customer Results .. Finally!)

Well (finally I hear you say) we published our CX Science Intro.   Click to download CX as the discipline of creating world class Digital First But Not Digital Only Multichannel Experiences for today’s valuable customer has been a Black Art since its launch...