Our fearless leader Graham Clark participated in a webinar with Michael Hinshaw one of worlds most recognized global CX experts. Yet another example of the CX Science concept in action.
Click here to get access to the webinar
A major obstacle in moving business executives to action on CX is the ability to demonstrate how CX investments deliver predictable business results, and support customer-centric business improvement.
The truth is, any organization can do this. But it takes a CX Metrics System to systematically link CX to the business results – such as retention, revenue or cost efficiencies – you hope to achieve.
To be clear, this is NOT another NPS or NSAT webinar. This webinar is about the key components of the comprehensive CX Metrics Systems leaders use to predictably demonstrate how CX improvements directly impact business measures.
We’d be lying if we said that measuring CX is easy. But there is a proven approach to designing a CX Metrics System that does it and our next webinar, CX Metrics Systems That Deliver ROI, uncovers it.
Because today’s multi-channel, analytics driven businesses require comprehensive CX Metrics Systems that make sense of and marry operational, relationship and transactional data to deliver transformational business performance.
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