Digital Marketing ROI – If ~30% better customer data = 30%+ better Digital Marketing ROI the benefit of Clickagy Audience Lab Driven Campaigns is?

It’s not your old digital marketing world anymore. Every day you need to maximize your Digital Marketing ROI, ensuring you are spending your hard won Dollars, Euros, Yuan, Rubles and Yen wisely.

1. You need improved messaging precision to break through the noise. That means you need more accurate segmentation, more accurate audience profiling, “behavioral” information about what they do not just “visit” information about where they go.
2. You need external data about what prospects and people in general are doing to add to your internal data about what your customers are doing.
3. You cannot rely on one digital data provider. You need to constantly be looking for better sources of data, more accurate data, more depth of insight, more of it.

Companies today need to build their own internal customer data repositories that combine external data and internal CRM and transactional systems data and combine that with external Data Management Providers (DMP’s)

Forrester recently ranked DMP’s in their Q4 2015 report http://bit.ly/2bnw9xm and confirmed Adobe, Krux and Neustar as leaders and Oracle, KBM, Lotame, Google, and Cxense as key value contenders.

However all industry analysts and digital management practitioners constantly point to the need for better data sources. DMP’s are looking for them to enrich their platforms and end user companies are looking for them to supplement their own digital marketing capabilities and their own internal data stores.

The argument is strong that in a well formed digital marketing model from Data Sourcing through Enrichment and into Digital Campaigning there is a “straight line” between data quality in (precision and richness) and Digital Marketing ROI out. Therefore 30% better data in would drive a 30% ROI.

As an example In a recent discussion, Harry Maugans, CEO of Clickagy, a Customer Results community member, leading Data Sourcing and Digital Marketing ROI Accelerator, providing the market leading, patent pending, Audience Lab solution committed to “Shattering the advertising and analytics industries with unprecedented control” presented a challenge to the Customer Results community as to how much typical Digital Campaign ROI could be increased with the following:

1. Data about a customer’ visit to digital properties PLUS data about what they do while there.
2. Data about a customer’s individual digital visits PLUS their visits across multiple journey segments over time
3. Natural Language Processing to understand what a web or other digital property is actually used for NOW not when it was designed and launched years ago
4. FREEDOM FROM SEGMENT JAIL – Todays segments are often so inaccurate they are almost useless.
5. PREXISTING integration with leading audience management platforms like Adobe and Oracle BlueKai and simple API’s to integrate with your platform.
6. A very low cost 60-90 day “try to buy” option that can be financed with your “budgetary loose change”
7. Access to a global network of Customer Results experts to help you optimize your digital campaigning, marketing, sales and service capabilities.

For more information contact us at digitalmarketing@customerresults.com or goto http://www.clickagy.com and mention our name.