Well (finally I hear you say) we published our CX Science Intro. Click to download
CX as the discipline of creating world class Digital First But Not Digital Only Multichannel Experiences for today’s valuable customer has been a Black Art since its launch circa 2001. Practiced by expensive and scarce people using mysterious tools.
But today’s CX professional is focused on CX delivering business results in a Metrics informed, Customer Centric, continuously improving Operating Model (we call that a CXOM) enabled by a CX tech stack spanning CX Design, CX Execution (Adobe, Salesforce, Nice, verint etc) and CX Measurement and Management (Satmetrix, Qualtrics, inQuba, Medallia, Confirmit etc)
It’s time for CX Science. Click to find out more
Recent Comments